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Tuesday, 15 March 2016 13:39

Sky encourages viewers to engage with the dark for WWF's Earth Hour

This week, Sky is encouraging its 21 million customers across Europe to switch off their lights in support of WWF's Earth Hour, 8.30 - 9.30pm on Saturday 19th March, with the message "small changes make a world of difference".

Sky is bringing Earth Hour into people's homes with a collection of programmes, including Sir David Attenborough's Conquest of the Skies and Richard Hammond's Jungle Quest, and has also created an advert, which will air in the lead up to Earth Hour encouraging customers to join the millions of people around the globe to switch their lights off in support.

On the night Sky's offices will be turning out the lights, joining iconic landmarks in each country, including The Houses of Parliament in London, St. Peter's Basilica in Rome and the Brandenburg Gate in Berlin.

Sky has been working with WWF since 2009, most notably on the award-winning Sky Rainforest Rescue project which helped keep one billion trees standing in the Brazilian state of Acre.

As part of the celebrations, Sky 1's Baz and Nancy, from the adventure series 50 Ways to Kill Your Mammy, brought some of WWF's '60 things to do in the dark' to life in a photoshoot.

Earth Hour Toucan copyBaz Ashmawy said: "Me and my Mammy had great fun trying out some of WWF's suggestions. From a daring night cycle to a candle lit dinner with friends they've pulled together a list of ideas to suit everyone.

"Whilst the message behind Earth Hour is a serious one - the need for us to come together to protect our planet - the campaign is really celebratory and about having fun on the night."

Glyn Davies, Acting CEO of WWF-UK said: "WWF have had a long and successful partnership with Sky through Sky Rainforest Rescue. Bringing the important Earth Hour message to all of Sky's customers across Europe will greatly extend the impact of our campaign, reminding people of the importance of taking action to protect our planet from the effects of climate change."

Lucy Carver, Director, Bigger Picture, Sky UK said: "Over the years our customers have shown that they really care about protecting our beautiful planet. We had a great response when we went carbon neutral 10 years ago and through Sky Rainforest Rescue they helped raise over £9 million. Now we're excited to be encouraging our customers to join us in supporting this year's Earth Hour."

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To follow Sky's Earth Hour campaign on social look up #SkyandWWF#EarthHour
For more on what Sky is doing to minimise its environmental impact visit www.sky.com/biggerpicture or follow @skybiggerpic on Twitter.
WWF's Earth Hour

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