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Thursday, 28 July 2016 11:23

Hammersmith and Fulham estate residents respond to recycling cash

A recycling incentive scheme has handed out £950 in prizes to top recycling individuals and communities, as housing estate residents respond to cash incentives and up their recycling rates by 35 per cent.

estates recycling incentives2The Estates Recycling Challenge, a project which aimed to boost recycling in estates across the Borough, has given out the prizes to individuals and communities following the end of the 3-month pilot – which has now been extended for a further 9 months.

The challenge, which ran for three months earlier this year, encouraged residents of 9,000 estate properties in Hammersmith and Fulham to recycle as much as they could in order to earn Green Points for their community. At the end of the pilot, the winning community –Fulham North – received £500 to give to the charity of their choice, whilst the top points-earning individual, S Meredith, received £250.

Members of the scheme could vote for which charity project they'd like to support out of: St Mungos Broadway, Action on Disability, Friends of Hammersmith Hospital, Response Community Projects and the Nubian Life Resource Centre.

Members of the winning community cast the most votes for Response Community Projects, who are based in Fulham and serve the needs of the community's most vulnerable individuals while also offering a range of classes designed to increase educational attainment and general well being.

The challenge also gave individuals the opportunity to earn cash prizes for their recycling efforts; Du Cane Road resident Rute Tomaz received a £200 participation prize whilst S Meredith from the Bayonne Estate performed the best of anyone in scheme, bagging herself £250.

S Meredith, who was delighted to receive her prize money, said: "'I think it's important to take pride in your local area as this provides both benefits to the environment and to local residents. That's why I thought it was a great idea to reward people that report fly-tipping and contamination issues, which I have personally seen improve since the scheme started."

estates recycling incentives3Councillor Wesley Harcourt, Cabinet Member for Environment, Transport & Residents Services, said: "We are determined to drive up recycling rates in Hammersmith & Fulham and it is great that this scheme has resulted in a 35 per cent increase in recycling in targeted areas.

"This project not only encourages increased recycling but also supports the important work being done by local organisations within their communities."

The success of the pilot has meant that the scheme is to be extended for a further 9 months, with another £950 in prize money once again up for grabs for the top individuals and communities.

Residents of participating estates in Hammersmith & Fulham can still join the scheme, which is free to participate in, by visiting the website at or by calling 0207 326 5055 (Mon-Fri, 9am – 5:30pm).

Local Green Points is an Limited Liability Partnership (LLP) company backed by Green Rewards, a leading UK supplier of sustainable rewards programmes. The Company provides a range of services to local authorities that encourage waste reduction, recycling and reuse, and its local authority clients include the London Borough of Havering, Torbay Council, London Borough of Camden, London Borough of Hackney, Coventry City Council, St Helens Council, and many more. Its parent company, Green Rewards, operates the workplace sustainability programme, JUMP: Healthy Planet Healthy Team, and its clients include RBS, Swansea University and the University of Chichester.

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