The 33-piece Diamonds by Pandora range is the first in its collection to be made with 100% recycled silver and gold – part of a wider commitment to craft all its jewellery from recycled silver and gold by 2025.
Pandora say the lab-created diamonds point to a future of low-carbon diamonds for jewellery and industrial use. For perspective, if all diamonds were mined with the same low carbon footprint as Pandora's lab-created diamonds, it would save more than 6 million tonnes of CO2e annually – this is similar to replacing petrol cars with five times more electric cars than there are in the UK today.
The improved process also mean that the greenhouse gas emissions of the collection's flagship product – a 14k solid gold ring with a one carat diamond – has been reduced to 10.4kg CO2, which is less than the average emissions of a pair of jeans.
Lab-created diamonds are like mined diamonds, but are grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat. As the diamond jewellery market is expected to continue to grow, lab-created diamonds are outpacing the industry's overall growth.
The announcement from Pandora comes as it prepares to introduce its diamond collection in the U.S. and Canada for the first time on the 25th of August. It follows an exclusive launch in the UK last year when the company also announced it would stop use of mined diamonds. Through wider expansion to other markets, Pandora aims to make diamond jewellery accessible to a broader consumer-base. Prices in the collection start from £250, significantly lower than a mined equivalent, and each stone ranges from 0.15 to one carat.
"The future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with lower carbon emissions. We are proud to broaden the diamond market and offer innovative jewellery that sets a new standard for how the industry can reduce its impact on the planet," said Pandora CEO Alexander Lacik.
Pandora is the world's largest jewellery brand. Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and makes its jewellery at two LEED-certified facilities in Thailand.
The company has committed to halve greenhouse gas emissions across its value chain by 2030.