In an age where the average executive receives over 121 emails per day - according to a 2014 study by the Radicati Group - and sustainability remains a hot topic, managers can quickly be overwhelmed by suggestions on which steps to take to move the agenda forwards.
To aid these individuals and their organisations, Clarity Sustainability, a specialist sustainability communications agency, has undertaken over 600 hours of research and along with years of experience within the team distilled it into a 10-minute read. The company claim it cuts through the waffle, to suggest practical action points to implement in the organisation.
Some of the topics covered include:
· The customer's perspective: "what's in it for me?"
· Telling a compelling story
· Making credible and genuine claims
· Using creativity to boost engagement