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Friday, 14 November 2014 10:54

Easy guide aims to help managers overwhelmed by sustainability

An easy-to-use guide, to help businesses improve how they communicate their social and environmental credentials, has been launched by Clarity Sustainability.

clarity sustainability guide1In an age where the average executive receives over 121 emails per day - according to a 2014 study by the Radicati Group - and sustainability remains a hot topic, managers can quickly be overwhelmed by suggestions on which steps to take to move the agenda forwards.

To aid these individuals and their organisations, Clarity Sustainability, a specialist sustainability communications agency, has undertaken over 600 hours of research and along with years of experience within the team distilled it into a 10-minute read. The company claim it cuts through the waffle, to suggest practical action points to implement in the organisation.

Some of the topics covered include:
· The customer's perspective: "what's in it for me?"
· Telling a compelling story
· Making credible and genuine claims
· Using creativity to boost engagement

LINKS
To access and download the guide, visit: Sustainability Communications in a Nutshell
Clarity - Sustainability Communications
Sustain-affinity - A series of short webinars