This goal, which is being rolled out to all Kellogg's global markets including the UK, builds on the company's current sustainable packaging commitment to continue to ensure 100 per cent of all timber-based packaging is either recycled or certified as sustainably sourced.

People in Britain will be able to recycle their Pringles' cans because of a new deal struck in the UK between the Kellogg's owned crisp brand and recycling company, TerraCycle.

From December 2018, empty Pringles cans can be sent into TerraCycle using freepost labels, with the sender rewarded with a charitable donation for each can which can be redeemed for the school, charity or non-profit of choice. The cans are then recycled and the resulting pellets used to create new products such as benches and fence posts.

Within the complex Local-Authority-based public recycling infrastructure in the UK, Pringles cans are not currently recyclable, so the Pringles and TerraCycle partnership provides a consistent nationwide solution for people.

In a linked moved, Kellogg's has launched a project to change its cereal pouches to a recycle-ready material by late 2019. It is estimated this action will remove 480 tonnes of non-recyclable packaging from its British and European supply chains each year.

This development comes on the back of work the company is undertaking with suppliers to identify packaging designs that minimse waste without compromising food quality and safety.

"While most of our packaging in the UK is sustainably sourced, made from recycled materials and fully recyclable, we feel it's our responsibility to continue to develop new creative packaging formats that answer the needs of our consumers and customers," said Oli Morton, managing director, Kellogg's UK.

In April, Kellogg's  announced the transition to compostable and paper food service products in all its factories and offices globally by end of 2018, fully removing all remaining single-use foam and plastic catering ware, plastic straws and plastic water bottles.