With food waste costing £1,000 for an average household of four every year, Love Food Hate Waste has released a parody video with famous TV chef Gino D'Acampo this Food Waste Action Week to help shoppers save money by shopping for loose produce.
WRAP data reveals 60,000 tonnes of household food waste could be prevented every year if produce was sold loose and not packaged – the equivalent of over 8.2 million shopping baskets full, enough to fill 6,500 waste trucks.
UK households are encouraged to 'choose what you'll use' and embrace buying loose fruit and veg to help tackle food waste.
Watch the video below: